Going Above and Beyond
Our professional services team consists of some of the most creative minds in the industry. We help you showcase your earned media achievements, bring awareness to your efforts and highlight the accomplishments of your successful PR campaigns.
Here are a few of the creative products we can generate for you:
Sizzle or Highlight Reels
A sizzle reel — also referred to as a highlight, pitch or demo reel — is a short promotional video (about 3 to 5 minutes long) that highlights your earned media coverage. This is a professionally edited video that showcases your important events in a presentation incorporating broadcast, print and online media.
Start with a video snippet from that time a news station did a segment on your product demonstration. Add an image of newspaper headlines about a charitable community initiative. A screenshot of a social media discussion about your company. A clip of a social media influencer using your product. You get the idea. Add some graphics and a voiceover or music and you’ve got your creative, multipurpose corporate sizzle reel ready for multichannel utilization.
These customized, creative promotional videos can be used on your website or social media platforms, at a sales presentation or trade show, or for feel-good viewing at company events. They also reflect how effective your public relations efforts have been, demonstrating a return on your PR investment. Because sizzle reels are primarily compilations of existing earned media reporting clips and assets, they are cost-effective creations, as well.
Our creative media services team at News Exposure loves to show what it can do. Here are a few things to consider so we can better understand your intentions for your marketing sizzle reel:
- Who is your audience?
- Will the sizzle reel feature a specific theme?
- What channels will be used to present your sizzle reel?
- How long is just right?
Custom Analysis Projects
News Exposure can also customize your analytics to highlight your media coverage. Let us help you create the perfect chart or graph showing viewership by source, week or day — or any other metric you need. Let us work with you to design a solution based on your specific needs.
White Glove Treatment
News Exposure offers you the best and most responsive customer service in the industry. We are proud to say that what sets us apart from our competitors is our unmatched live client support — all incoming calls are answered by human beings! Our full-service Chicago headquarters is staffed 5 days a week from 6:30 a.m. to 7 p.m.; plus, an after-hours support network is available to assist you when the need arises.
Our highly skilled team includes PR and news veterans who understand the industry and have many years of experience in assisting clients across all sectors of business, from for-profit and non-profit organizations to sole proprietors and top Fortune 500 companies.