Who Benefits from Media Monitoring?
News Exposure monitors and tracks media for clients who work in diverse professions, including:
Public Relations Staff
Our comprehensive monitoring services provide accurate metrics to help PR professionals understand the results of their media strategies and campaigns, while helping them create new ones.
Politicians and government employees require timely access to relevant social media, broadcast and print mentions so they can assess their public’s perception and respond to their constituents.
We monitor social media and online stories to help marketers identify and target potential customers, improve their marketing campaigns and strategies, and respond to any negative feedback.
Tracking and measuring print, broadcast, Web and social media help brand managers know what is being said about their product(s) and understand their position relative to their competitors.
Timely notification of media mentions, analyses and reports are essential to providing executives the right information at the right time so they can respond promptly to pertinent news stories.
TV and Radio Producers
Media monitoring reports and analytics help producers track the success of new shows, keep an eye on competing stations, learn what is being said about them, and grow audience numbers.
Archive Researchers and Documentarians
News Exposure maintans the largest broadcast recording archive. Our broadcast transcript database is used by segment producers to find just the right clips to accompany their segments.
Staying aware of regulations, trial proceedings, news about their firms and competitors, as well as social media coverage of their cases, helps lawyers win business, protect their reputations and assist clients.
Sales teams use media tracking and measurement to assess the position of their brand vs. their competitors’ brand by comparing media mentions to gain a competitive advantage.
Claudia Kunkel, Public Relations Specialist
Ideas Collide Inc.